DESIGN

Digital Imaging Technology: A Breakthrough In China’s Information Industry

  The early eighties of last century, China and Korea, and Taiwan region of China at the same time start the development of microelectronics industry. North Korea established a focus on capturing the world’s semiconductor memory (memory) market strategy, China’s Taiwan focus on developing the semiconductor production process, relying on massive global dedicated chip (ASIC) processing markets. Over the past two decades, North Korea and China’s Taiwan are in the global microelectronics industry occupies an area and enter a virtuous circle of industry. The micro-electronics industry in China mainland for various reasons, failed to establish a long-term strategic development objectives, focus on capturing a certain area, the results so far also failed to structure the information in the world to take its rightful place.

   

   Today, North Korea in the field of memory chips has unparalleled advantages, China’s Taiwan in the chip manufacturing industry plays a vital role while the United States in the PC central processing unit (CPU), and other various media processor (processor) in leading the world beyond controversy. Now, people have formed a consensus to revive the Chinese microelectronics industry, there must be the country’s overall product strategy and development strategies, the dumping of a country focused on capturing an area of strength.

   

   China urgently needs a breakthrough

   

   After two decades of development, China’s information industry has gathered considerable strength, gained considerable experience and accumulated. We believe that the imperative is not only a question of capital and talent, but the key microelectronic technology products in many markets as soon as possible to find a suit China’s current technological level and production capacity, but also has huge market potential in new areas, and as a breakthrough in the field and strive to seize the world’s leading position.

   

   Only in this way can lead the state’s information industry, as well as the national economy. Resulting in the fierce international competition to obtain and maintain a leading position.

   

   The best of the four necessary conditions for a breakthrough

   

   We believe that this the best should have the following essential breakthrough in the four necessary conditions:

   

   1. The new technology – can be avoided with the direct competition with existing products and markets;

   

   2.’s Market is huge – huge profits available, and re-investment;

   

   3. Production process maturity – can make use of China’s existing production line for large-scale production;

   

   4. A long product life cycle – a longer period may not be a smaller-scale lithography products out.

   

   Judging from the current situation, we believe that these four conditions have the best product choice is digital imaging technology and products.

   

   The advantages of digital imaging technology

   

   We are talking about digital imaging technology, primarily fingerprint-digital conversion of the CMOS technology, which is a pure digital imaging technology, than the conventional CCD imaging technology, the main advantage is its low price.

   

   Although the CMOS chips to enhance the image quality of digital photos (currently 1.3 million pixels) than the CCD chip (currently up to 5 million pixels) slightly inferior, but, CMOS chip, but its low cost and competitive price, using CMOS chip, , one can create a much more affordable digital cameras, therefore, CMOS technology, more and more the concern of designers of digital cameras to come in handy in the digital camera industry.

   

   CMOS chips, a prominent advantage is that minimal power consumption, therefore, CMOS image sensors for the growing market demand, often in short supply.

   

   U.S. Agency for International market research company (Dataquest) of the analysts believe that, although the performance of CMOS chips is not the best, but it is cheap, which is the expansion of markets for digital cameras is critical.

   

   CMOS digital imaging device technology has matured, and compared with conventional CCD imaging systems, CMOS digital imaging devices the system has the advantage of the entire imaging system integrated in one chip, enabling CMOS sensor system with the amount of smaller, less space than the small, less power consumption and overall low prices and so on. Is estimated that the CMOS digital imaging devices have been able to achieve 2 million pixels, accounting for 30-40% of the digital camera market.

   

   Market wide range of applications

   

   Digital imaging chip market wide range of technology applications, mainly all kinds of video products, including computer camera, digital cameras, digital cameras, video phones, all kinds for industrial, medical, transportation and security and other fields of the camera or camera systems, and capture images with a special function or electro-optical sensor systems.

   

   Digital imaging technology and market high-growth potential is enormous. 30% annual growth rate is expected to digital imaging chips in 2005 will be 50 billion market, growth rate reached 30%. Digital imaging chip as the core component of the product market potential is enormous, including:

   

   PC Camera: 2001 sales of 12 million units in 2005 is expected to reach 100 million units.

   

   Digital Cameras: 2001 sales of 18 million units, compared with 2000 growth of 55%. In 2005 will reach 50 million units.

   

   Digital printers, scanners, digital photo paper will also have a great development.

   

   Other application tools: cell phones, portable e-mail reader, web tablet, palm pilot, smart phones, communication devices, Internet phones will also be widely used digital imaging technology.

   

   Particular should not overlook the potential market for mobile digital imaging, mobile digital video is expected to grow at an annual rate of 400% of the development, such as mobile phones, PDA and so on. It is estimated that by the end of 2002, Europe will have more than one million customers through non-PC Internet access devices, global mobile subscribers will reach 1 billion. In 2005, three-quarters of Europeans will have a network of mobile phones, half of them will be for regular use.

   

   2005 global handset production will reach 500 million. One third of the phone with a camera, text messages, multimedia messages, including text animation static and dynamic images music, multimedia information is expected to be popular in 2002.

   

   There is no hegemon is

   

   We have an opportunity to

   

   Is particularly worth mentioning is that, compared to memory chips, CPU has been party to such a dominant product, in the digital imaging chip, and has broad prospects in this field, still in A crowded melee situation has not yet emerged a hegemon.

   

   At present, OmniVision, Kodak, Zoran, Motorola, IC Media, Surplus, Winbond and other world-famous large companies, and at least a dozen university laboratories are seriously committed to CMOS digital camera chip-depth study.

   

   130 on behalf of Multi-megapixel digital camera chips, there are individual companies in the development of 2 million pixel camera chip. However, no one company can do like the CPU market-dominant position, so it is history and the market give us an opportunity, if we focus on financial, human, material captured in this area like North Korea’s capture of the original area of memory chips, Taiwan captured the field of chip manufacturing, as is entirely possible.

   

   Domestic basic conditions are

   

   Particularly should be noted that the domestic chip industry chain has taken shape. After 20 years of development, China has experienced self-developed integrated circuit business, the introduction of improvement and focus on the construction of three major stages of development. Now has substantial industrial base, formed by the seven chip manufacturing backbone enterprises, more than a dozen packaging factory, dozens of major design firms, and key materials and special equipment industry group composed of equipment manufacturers.

   

   IC design, chip manufacturing and circuit packaging industry in three simultaneously presented relatively concentrated geographically trend.

   

   IC production in 2000 of about 5.88 billion, compared with 1999, an increase of 41.7%, sales of close to 20 billion yuan.

   

   Huahong 0.35-micron chip production lines and so launched, making China has become the world’s chip manufacturing center of the conditions, but also makes the Chinese mainland itself formed a chip design, production and packaging of industrial chain.

   

   From a market perspective, China’s mobile phone market, the world’s first, PC market is about to surpass Japan the second largest in the world, the State Planning Commission, the digital camera industry, special plan for the chip design, manufacturing industry provides a broad application prospects.

   

   Therefore, China’s current situation has been that everything is ready, only a strong wind, the Dongfeng is China’s strategic decision-making.

   

   Conclusion

   

   In summary, we believe that China should seize the historic opportunity to start the digital imaging technology for national development strategies, the upper hand in the global information industry, occupation of a field, thereby giving impetus to the development of the entire national economy, so that China in the information industry to catch up with and surpass the developed countries, and thus come to the forefront.
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