DESIGN

What is Graphic Design?

­What is Graphic Design?

Graphic design is graphically communicating a visual message or display to a direct audience through the source of a logo, through print, and/or on the web.

 

What makes a great Graphic Designer?

Great graphic design starts with a professional, creative designer. A great graphic designer understands that incredible visual art displays three underlining principles. First, great design must be visually appealing towards a specific audience or in most cases a certain customer base. Second, good graphic design needs to communicate the perfect visual message which will in turn create a professional visual image. Thirdly, great graphic design uses creative imagery, typography, and well displayed layout themes to enhance their design.

 

Working with your Graphic Designer!

It is helpful to be prepared when working with your graphic designer. The five following steps will create a very pleasant and promising design experience.

 

1.) It is time to choose a product!

Taste of Ink Design and Print Studios offers custom designed promotional material. Products range from silk business cards, to magazines, to websites. It is your job to choose the perfect product for the occasion and let a professional designer perfect your image.

 

2.) It is time to choose an audience!

Choosing a specific audience is the most important ingredient when selling a product, idea, or thought. This is why handpicking your audience is the first of five steps when dealing with your graphic designer. Make sure you take the necessary time and precaution when choosing your audience.

 

Ask yourself the necessary questions, “Who is your audience, why do they want to buy your product or want to read this information, what can I give them that they will not only want but use, and what image (professional, classy, traditional, modern) do you want your audience to see? If you answer these questions truthfully, you should have a very good picture of the image and vision you want to portray to your audience. Remember to be honest as possible when describing your image to your graphic designer. ­­

 

3.) It is time to promote a product, thought, or idea with content!

If you are selling a product, it is much easier than selling a thought, or idea. However, the three all fall under the same premise. Just remember one main point, “You are not selling anything!” That is why you are hiring a graphic designer! You are basically the mind behind the design or as we call it, the “display”. The average person focuses so much on their promotional material by the trying to sell, sell, sell. Well, selling product, a thought, or idea is obviously the final goal, however reaching that goal should not focus on selling at all.

 

You hire a graphic designer for one purpose, to use a professional service that you yourself do not have the time to do or do not have the creativity within. For most of us we have plenty of time, just not gifted with creative genius.

 

So for this step don’t worry about ‘sell, sell, sell’; but moreover choose content that matches with the image you want your audience to read (see). When you look at it this way, it is not selling at all. It is using words, and visual imagery to create the perfect identity that you want you audience (customers) to see. With this said, remember that the content you give your designer is explainable, and clear so that the design (display) will match your vision.

 

4.) It is time choose imagery for your display!

Now its time to once again remember the image you want to display and come up with ideas for pictures and visual imagery. You will share your ideas to your graphic designer and remember to be as descriptive as possible. Our graphic designers are creative but they need your help to let them know what you want!

 

5.) It is time to create your perfect company image!

Now let our graphic design team to do all the work. Choose a product, follow the steps and together, let our professional’s and your vision create your perfect company image!

 

The Art of “Busines Card Design”

I will next introduce a critically acclaimed designer. I will show you a true designer and the fine art he provides people worldwide every day. Experience the work of art through marketing material…..!

Graphic design is an art. You understand the importance of it and now it is time for the fun stuff. His name is Nathan Mummert, and he is a graphic design artist who has succeeded to master his own design technique for ‘the business card’. He has bent the rules and has awed many other designers with his creative genius and power to move industries with a single 2” x 3.5” business card. I had Nathan design my personal business card; he calls a silk business card. The silk business card was done so wonderfully, I have been told to this day that over four people saved my card and showed it to others. Honestly, he is a marketing genius, and his rates run around $60 a business card design. Presently, Nathan is a business card designer out in the hot paradise of Tempe, Arizona for an online firm by the name of Taste of Ink Design and Print Studios. To further his gift to others he is able to design online at tasteofinkstudios.com and can talk to you one-on-one daily.

Sorry for the long introduction. Basically, I wanted readers to read about design, and understand the importance of it by seeing a true professional designer. Here are a few photographs of Nathan’s critically acclaimed designs. Enjoy readers, if you ever need a business card design, now you know what who is the best in the business.

 

I will leave you with a quote:

“Graphic Design Creates Perception into a Reality”

About the Author

Graphic Communications & Printing Technology:Screen Printing

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