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Online Newsletter Tips: 4 Ways to Improve Your Response

Online newsletters are a great way to draw in new customers when it comes to promoting your company, its products and services. Creating an online newsletter gives you the chance to promote your business in a creative and cost effective manner. These newsletters usually contain colorful and eye catching designs that instantly grab the attention of the reader. Add to this the fact that these online newsletters have a fast production turnaround time, and you can see why online newsletters have attained the reputation of being an excellent promotional tool.

However, like every promotional tool available, there are certain tips to keep in mind to ensure that you are getting the best results possible. If you are worried that your online newsletter is not getting the attention it deserves, or if you are simply interested in doing something to increase the response to your online newsletter, do not fear. Look at four sure fire ways to improve the response to your online newsletter:

1. Ensure multi-column layout

Online newsletters that have continuous text going from one end of the page to the other tend to make the newsletter look cramped and uninteresting. Readers are much more interested in reading online newsletters when the text lines are short and contained within columns. Text lines that are contained and compact are visually appealing to readers. Following a multi-column layout in your online newsletter also allows readers to follow the text easily and helps them keep track of what they are reading. For this reason, it is always wise to divide the text on an online newsletter page into multiple columns.

2. Limit your graphics

Feel free to use graphics in your online newsletter but ensure you don’t go overboard with them. The right amount of pictures, artwork and graphics will result in making your online newsletter a lot more engaging and appealing. However, keep in mind that the more the graphics used, the longer it will take for your online newsletter to open for your readers. This can result in your readers losing patience and giving up on your newsletter before it even opens. So make sure that you use the right amount of graphics when designing your online newsletter.

3. Announce every new issue

Readers of online newsletters usually forget to look for new issues. Unlike physical newsletters, online newsletters are not delivered to the reader’s mailbox. For this reason, online newsletters need to work harder to make their presence felt. The best way to do this is to email all your subscribers, informing them of the Internet address where the latest online newsletter issue is available. For this reason it’s a good idea to maintain a database with all your subscribers’ email addresses. Once your database is in place, make sure you send an email to everyone on your list. It would also be a good idea to provide them with a small description of the new newsletter being issued.

4. Submit the web address of every newsletter issued to major search engines for indexing

If you intend to use your online newsletter to promote your company’s products and services, it’s a good idea to submit all your new issues to the biggest search engines. Major search engines have the capability to send a lot of potential readers your way. This is an excellent way to improve the response to your newsletter.

About the Author

John Camden is a best practices activist and advocate for Benchmark Email, a leading Web and permission-based newsletter marketing service.

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